
Joe Martin — a successful and experienced broker based in Arizona — responds to pressing real estate agent and buyer concerns each month in the “Ask Joe” section of the free Foreclosure.com Agent University newsletter. Below is an excerpt from the July 2010 edition.
First, let’s define what “staging” is for those who have not heard the term before.
Home staging “is the act of preparing a private residence for sale in the real estate marketplace.” The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money.
Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive product that anyone might want.
Craig Peck, the designated broker of RE/MAX Diamond in Mesa, Ariz., stated he believed staging could reduce days on market (DOM) by as much as 50 to 70 percent.
It appears he wasn’t far off the mark.






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