Have you ever seen the rain?

A classic song penned by John Fogerty comes to mind as I share with you my experience at ActiveRain’s “RainCamp” in Dallas, Texas, earlier this week.

Alongside more than 300 attendees, I learned the ins-and-outs of social media and marketing on the Web. This conference did not disappoint.

I was excited to learn from many of the top experts when it comes to marketing real estate. This day-long session focused on creating content, as well as how to gain higher visibility among the search engines.

We were provided with more than 75 different resources to research and explore. From CRMs to photo resources, agents in attendance — from across Texas and beyond — were able to take home the things learned and start applying them immediately to increase their listing and selling opportunities.

The agents in the room were definitely leading the pack because they understood that most house hunters are going to do their own research first before they reach out to an agent. So it’s important for agents to have a presence in the community both online and on the ground.

Since I’m a big believer of walking what I talk, I would highly recommend agents who want to learn how to grow their Web presence get educated and then go to work using the concepts they learned.

And then you will likely see the “rain” (in dollars) pouring in!