There’s a lot you can learn about homes for sale just by reading the basic descriptions online or in print — and we’re not talking about the number of bedrooms and bathrooms.
The queen of New York real estate, Barbara Corcoran, recently discussed some bad real estate ad terms that should raise a few red flags if you see them. To check out her video bit on NBC’s the “Today Show” visit BarbaraCorcoran.com.
In the meantime, here are a few of the no-no’s she mentions:
- Unique = Impossible to sell
- Original condition = at least 45 years old
- Conveniently located = too close to town, noisy
- Cozy = small
It’s often difficult to write compelling ads when there is often a limit on the amount of characters you can use and space on the page. That’s part of the reason numerous ads are ineffective — sellers overthink and gussy the ads up with nonsense.
Here’s the key: Keep it simple.
“Stick to the basics and leave real estate ads short,” says Glen Daniels, Foreclosure.com REO Director. “The goal is to convey all of the important information and leave potential buyers wanting to find out more by picking up their phones.”
According to Daniels, most buyers just want to know the number of bedrooms, bathrooms, square footage and price — everything else is just fluff.
One element that Daniels suggests adding to the basics, however, is highlighting the most important point on property, whether its the view, location, size, price — whatever it is — and including that in the ad.
With an understanding of good and bad real estate ads it also saves investors time pursuing dead-end leads. In short, buyers can weed out all the so-called “deals” right from the get-go and focus on the surefire investment opportunities.
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